If you want to make an impact on someone, and be memorable, do something unexpected and delightful. For example, what if you were to give away gifts on your birthday? That's exactly what JetBlue did on its 10th anniversary. With a dash of social media ingenuity and PT Barnum showmanship, they created a series of spontaneous flash mobs around Manhattan with their birthday card/air ticket give away. Just through Twitter, they announced that they would hand anyone a free ticket on JetBlue to anyone who walked up to them with a birthday card (while supplies lasted of course). Within 15 minutes, JetBlue had 400 people with birthday cards lined up to receive free tickets. Over the day they gave away 1000 tickets. People were so touched by this delightful and generous offer that they tweeted out their experience as well. JetBlue in turn tracked these users from their tweets to the flights they ended up taking. This allowed them to engage with users on a very deep level, following up with them to see how their trip went.
http://www.youtube.com/watch?v=J__W1uDjXb4&hl=en
Subscribe to:
Post Comments (Atom)
Popular Posts
-
Philippine Airlines Flight 434 11. December 1994 Boeing 747-200B In-flight terrorist bomb, the damage control systems terrorist Ramzi Yousef...
-
Part 1 of the National Geographic Channel's Air Crash Investigation with Philippine Airlines Flight 434 http://www.youtube.com/watch?v=d...
-
It's almost as if the condition of the Terminator movie series staring everybody's favorite California Governor is true. Finding th...
-
Philippine Airlines Flight 434 11. December 1994 Boeing 747-200B In-flight terrorist bomb, the damage control systems terrorist Ramzi Yousef...
-
Part 3 of the National Geographic Channel's Air Crash Investigation with Philippine Airlines Flight 434 http://www.youtube.com/watch?v=v...
-
Subscribe: bit.ly for More Entertainment Chalte Chalte Full Movie, English Subtitle, Hindi Movie, KamalTv, KamalTvTheaters, KamalTheater, Sh...
-
Kanya and Ranbir are supposed to go for their honeymoon. How will they avoid this? Watch this episode to find out! Love is in the air. Break...
-
Fire fighting ... http://www.youtube.com/watch?v=Ict2n5WZkew&hl=en See Also : santa cruz islands
-
Air transport is expensive compared to other modes of travel around the world. This is by far reduced the number of people traveling by p...
-
Getting the best airfare for your trip is one of the most important aspects of planning air travel be it for business or for pleasure. Th...
0 comments:
Post a Comment