Surprisingly enough you need some money. In order to get your Guinness World Record registered, assuming that you break a record, and that you follow all the rules and regulations for the particular record that you are going to attempt, you need to register a claim form with the good folks at Guinness, and this process costs over $500 USD.
As in any endeavor, the job isn't done until the paperwork is finished; this has to be done correctly, if you are going to get a record recognized by Guinness. You will need to provide witness to the event, and they will need to fill out forms that say that the rules and regulations for that particular record were adhered to. Photographic and video evidence of the event is also encouraged, if Guinness doesn't actually come to record the record breaking attempt. If you want Guinness to come they will send an adjudicator at your expense, the benefit of this is that they can certify the record on the spot.
Safety is something that is important as well, they really don't want anyone to get hurt attempting or breaking a record, so they have safety rules that are applied to the records to make sure that the record breaker or any of the bystanders, or volunteers doesn't get hurt during the attempt.
Most of the records that are in the Guinness Book of World Records are truly amazing. You are not going to be able to go out and set a record without some training and planning. The Guinness event that I am personally familiar with was Matt Frames Guinness World Record for longest handcuffed swim that he did twice in Sihanoukville Cambodia.. The first one was swimming 5.8 km handcuffed which took over 6 hours. The 2nd record attempt on Jan 13, 2007, he swam 20 km handcuffed and was in the water swimming continuously for over 16.5 hours, with short in water breaks to take fluids and nourishment in the form of protein drinks. Matt trained for over 3 months with this record attempt in mind, and being involved in both record attempts as the safety guy, I was able to see a lot the of behind the scenes work necessary for the planning, and the actual work of the volunteers on the days leading up to the event, that in itself seemed like a world record attempt. So if you are thinking of going for a Guinness World Record do lots of planning, get lots of volunteers and schedule a lot of time for practice. Good Luck!
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